BMW 1-Series M Coupe
With anticipation of enthusiasts around the world at fever pitch, BMW M GmbH unveiled the newest member of its intimate product family. For the first time, the coveted M badge has been granted to the popular BMW 1-Series in the form of the all-new BMW 1-Series M Coupe. The M badge was imparted after a two-year development process through which BMW M engineers and test drivers achieved the exceptional power delivery and the signature, near-perfect driving behavior of a BMW M car. The 2011 BMW 1-Series M Coupe will be available in limited quantities and with a limited range of options at Authorized BMW Centers in Spring, 2011.
"Eigenwillig," a German word meaning "self-willed," "individual," and "determined to go its own way," has been the proper word to describe the most unique and memorable M cars of the past three decades. With the original 1988 BMW M3 as its inspiration, the 2011 BMW 1-Series M Coupe combines the raw capabilities of a race car with the agility, versatility, and seating position of a compact BMW Coupe to create a pure Ultimate Driving Machine®. In doing so, the BMW 1-Series M Coupe continues the eigenwillig tradition of BMW M. With its latest two-door model, BMW M is illustrating its ability to build race car performance into a small car, capable of everyday.