Ferrari 599 GTB HY-KERS Concept

Ferrari at the 2010 Geneva Motor Show gives the public its first glimpse of the HY-KERS vettura laboratorio which can reduce CO2 emissions by 35 per cent on the combined cycle (ECE + EUDC). The HY-KERS is based on the 599 GTB Fiorano but importantly, the technology may one day be fitted to all future Ferraris, 8- and 12-cylinders alike, regardless of their engine position. Thanks to ongoing research combined with experience gained in Formula 1, the new technology developed at Maranello actually accentuates the cars' sporty character and driving involvement.

One of the principle objectives of the project is ensuring that Ferrari will be in a position to comply with future CO2 emissions standards, particularly in terms of the urban cycle. City driving is traditionally where sports cars are most penalised as their engines are designed for maximum efficiency and performance at high revs, whereas the urban cycle involves low revs and low engine loads.